How to Pitch a Guest Post
Pitching a guest post is tricky business, and learning how to grab the attention of your target site is one of the most important skills an SEO writer can learn. So what makes good outreach? How can we get someone who gets hundreds of e-mails every day to read through and respond to our e-mail above anyone else’s?
Don’t Talk Too Much
Webmasters that accept guest posts have to look through hundreds of requests every week. That means that if they even bother to click through all of their e-mails they still won’t look at one for more than a few seconds. They have better things to do with their day than to read about how unique your content is and that for the low, low price of a backlink you’ll write them some “quality content.” These are extremely cliché phrases that aren’t going to impress anyone. Instead you’ll want to keep your pitch very short and offer to provide more information on request.
Read The Blogger
Your e-mail should look different depending on what type of site you’re reaching out to. If you’re talking to a mommy blogger then it doesn’t hurt to throw in a personal reference about your cat or that time that your daughter had the chicken pox. On the other hand if you’re trying to reach a technology blogger no one really cares how enthusiastic you are about the robot you’re building in your garage, just tell them who you are and what you’ve got to offer. Know what the Webmaster expects of you and deliver appropriately.
Assume That They’ll Want Your Work
It’s considered conventional wisdom that a writer should offer a whole list of titles to a target site in hopes that more options will make the Webmaster more likely to choose one. Unfortunately this is not the case. Giving someone who is obviously overworked more choices just means that you’re increasing his or her workload. Instead properly research the site and offer one title authoritatively. Don’t be wishy-washy about whether your topic is relevant, say something like “I’ve got an article called “[TITLE]” for your section on [CATEGORY] in response to [POST]. This concisely tells the blogger exactly where your article fits and why they should take it, and in that way makes the Webmaster’s job much easier.
Ask Them to Respond
Always ask the blogger to respond to your pitch. That doesn’t mean you write “please respond to my pitch,” it means you need to prompt a response. If you just said “Here is what I have, etc… OK, bye” they will not feel obligated to respond. Instead, always end your pitch with a question. Some of my favorites are “Let me know what you think,” “I’d appreciate any feedback you have for me” (in the case of a pitch with a submission included), and “Let me know whether you’d be willing to take a look.” Note that all of these ask for a response regardless of whether the blogger wants to see or post the article or not. Receiving a “no” response closes the discussion and can save you from wasting your time trying to follow up with an uninterested blogger.
To sum up, remember to keep your pitch short and concise, tailor your outreach to the type of blog and the blogger that you’re outreaching to and be authoritative and assertive so that the blogger will trust you to be competent.
Micha Boettiger is a writer at Page One Power, a relevancy first link building firm located in Boise, Idaho.
Post from: SiteProNews: Webmaster News & Resources