Social networking can be applied to business-to-business marketing.
The success of that application does, of course, depend completely on how you use the tools provided.
Pinterest, for instance, is a visually appealing network that works well for presenting your business to the public. Though not every business relies on the visual presentation of their product – especially businesses that focus on providing services – Pinterest can still market your efforts by appealing to your audience’s demands.
What are the Uses of Pinterest?
A visual site with limited room for speech, Pinterest is perfect for social marketing. It allows you to spread your image easily because it is an open network, much like Twitter. It’s available to anyone and everyone, even those who don’t have an account, making it great for gaining public exposure. In addition, cross-networking is a big part of Pinterest. Don’t neglect to link with the prominent social networks like Facebook and Twitter.
How can you Employ Pinterest to Your Benefit?
It’s true that Pinterest most commonly appeals to private individuals. The pictures and visuals seem to have more influence on current clients as well as potentials.
When it comes to business-to-business needs, consider Pinterest as a big fish-filled pond. There are potential catches of all sizes and types. You simply have to know what type of bait to use to make your Pinterest page appeal to the right audience.
So, consider what it is that you provide to your clientele. Your target zone must be focused, perhaps providing an essential service that businesses prominently use. But, the real question is how you can deliver that through Pinterest. As a visually-appealing site with little room for commentary, it can be difficult to appeal to someone who is currently working on promoting their own business.
Pinterest uses the “follow” technique, which works for anyone trying to meet someone new or build a social circle. When you follow a site, you broaden your imagery. What that person posts is linked to your Pinterest site. This gives you the opportunity to leave comments and discuss pins. Conversations are the beginning of business, and this is the perfect way to initiate a relationship.
Implement pins that display what it is your business does. Provide infographs about your services and what you can provide. Because pictures are the primary focus of Pinterest, this is the perfect chance to sum up what you can do in a simple photograph. Infographs also work – they are still pictures, but can easily get the message across through words, statistics and charts.
Keep in mind that while you’re trying to appeal to certain customers, the whole world is your market. Be ready to work with anything you catch, because you never know when it might lead to a bigger fish.
Appealing in General
The first practice of Pinterest focuses on word-of-mouth marketing. Pinterest helps you to get people talking about your business. Create imagery that captures attention – even if people aren’t looking for you, it will surely get you noticed.
To do this, you’ll need to present yourself across a broad range of audiences. This can be done through the various boards that the site provides. Use individual boards with appealing photos to target a general audience.
Include such scenarios as: What do you like? What plans do you have?
Use Pinterest as an information board. Encourage employees to add to boards as well. Unite with clients and associates. Remember, if someone follows you, you should follow him or her too. Don’t be shy, socialize. Comment and respond to comments. Repin things you like because that’s what it’s all about.
And, most importantly, build a link to your websites through your photos and script. This is a big part of Pinterest so don’t neglect it.
Pinterest can be a useful social networking tool when used in the correct context. With the right application, you can create a social network that benefits your particular business needs.
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word-of-mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz. She facilitates online visibility services and word-of-mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.
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